Brastemp

For over ten years, we have produced CGI images and videos for Brastemp launches, campaigns and brand communications. Every launch needs to show innovation with the visual consistency that sustains the brand’s value: highly realistic images, true to the product and aligned with Brastemp’s global standards.

The challenge

Create a wide variety of images and content, repeat the same quality at scale, speed up time to market and keep visual consistency across the brand’s entire ecosystem.

What we did

• Photorealistic product images of microwaves, refrigerators and washing machines, true to every finish.
• Complete kitchen and laundry settings, with the products in use.
• Feature images, with close-ups of panels, drums and how things work.
• A close study of textures and materials, such as fabrics and interior finishes.
• Product videos for launches and campaigns.

How we work

Every project follows the same stages: modeling, texturing, lighting, rendering and post-production. This keeps every Brastemp product accurate and lets the same material serve different campaign uses.